In 2012 and again in 2013, I hit the blogger’s dream — one of my posts went viral. As of today, it has over a million views and has been shared on Facebook 450,000 times:
During the two separate instances when it went viral, I learned a bunch of lessons on both blogging and hosting a website. The goal of the talk is to share these lessons and help bloggers be prepared should they go viral, too:
- My hosting plan left my site woefully unprepared for spikes in traffic. What were some things I could have done to prepare?
- My ad network shut down my account for alleged fraud, and I lost potentially thousands of dollars worth of ad revenue. Was there anything I could have done differently?
- Tons of sites started republishing the post without permission. I even had to deal with a blatant case of plagiarism, when someone not only republished my post in its entirety, but changed the title and author. What was the best way to handle this?
- I was also contacted by a few reputable sites (USA Today, HuffPost) to republish the post in its entirety. Was it worth it to grant permission?
- Of course, the virility of the post drew the requisite trolls. What were some of the productive — and unproductive — ways to deal with them?